Post by: Janean Watkins

Ultimate Challenge!: 5 Key Strategies for Winning Your Brand Revitalization (Day 5)

Day 5: Closing the Circle

Wednesday, we examined the culture of your brand. We looked at how understanding the culture provides business owners clarity.

Today, we’re placing a bow on our challenge-winning resource package that brings together perspective, mission, branding, and culture. Every aspect you’ve learned can help you build a thriving business born of your dreams.

REFLECTION

Taking the time to participate in this challenge was an excellent first step. It shows that you realize that having a fresh perspective of the path you’ve traveled is the boost your brand needs for revitalization. Perhaps your vision didn’t change at all. Maybe it evolved as the focus of your business sharpened. You also learned that a clear mission statement helps you to stay on track and headed towards

AVAST? Business Antivirus 1 Year-US-EN

REFLECTION

your five, ten, and 20-year goals.
Now that your mission is defined, the purpose set, and your work produces desired results; you reach a point where you recognize growth. You begin to understand what you provide for your clients, how they’ll impact your overall community, and how your business is a productive institution in society.

You’ve also learned to use your individuality and methodology to set yourself apart from everyone else in your market. This way, you encourage customers to choose you for their products and service needs over everyone else. Your brand makes you distinct. It puts you in a different orbit from your competitors. The most gratifying payout is the loyalty from the communities you serve.
This sentiment is noticeable as a part of your culture. You’ve learned to nurture that culture into a strong brand identity whose mission is to make partners glad to collaborate and customers content to keep coming back.

ACTION

With your clearly defined mission and brand statement in hand, how will you communicate this externally, especially with potential customers and partners? How can you set your outcomes and measurements to determine success? How can you create a strategy for checking in regularly? It’s a good idea to have these

answers to these questions.
As a general practice, successful businesses display their mission statement widely. Make sure to do the same. Take full advantage of your website, social media platforms, coffee shop cork boards, and virtual networking groups. Post your ads and collaboration calls everywhere!

Plan bi-annual events to invite your clients, partners, and stakeholders to learn more about your mission and brand. Plan to have activities that allow the guest an opportunity to make themselves and their brands (if applicable) known. This event is your chance to thank everyone for their contributions as clients and partners. And touch on what people can expect in the seasons ahead.
WELL DONE!! You’ve done it! You’ve completed the challenge!! You’re well on your way to experiencing the reward of success for your brand.

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Janean Watkins

Janean Watkins has over 20 years of experience in brand and website building, electronic communications, and content production. She has led numerous workshops and symposiums on a variety of topics, from literature to entrepreneurship. Currently, she's the curator and developer of Boss Chronicles, a new and growing web series focused on education and resources in the realm of entrepreneurship. As the Owner and Lead Consultant for Urban Matrix Creative Solutions LLC, Janean is working towards the UMAG's overall goal of building up the entrepreneurial community, one brand at a time.