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3 More Events You Can Attend in January

What’s up, Boss Squad?
We’re continuing our January events you attend series. Below are a few events you should consider attending to improve your knowledge as a small business owner.
SEO for small business

Title: SEO Marketing for Small Business Websites
Date: January 24, 2023
Time: 1:00 pm EST
Duration: 60 Minutes

Whether you’re an established business owner with a website or a new startup you cannot deny the importance of having an online presence. We know that Google, Bing, and other search engines are improving on their search engines that’s why it’s important as a small business owner that you know how to connect with your customers online.
During this webinar, you’ll learn from Kevin Lee, an SEO expert. Lee co-founded Didit, a digital-first marketing firm, and founder of the nonprofit Giving Forward.org.

You’ll learn the following:

  • How to future-proof your SEO
  • How to prioritize your SEO
    initiatives to see an immediate impact
  • How Google makes its ranking decisions
  • Why video SEO is critical for most businesses

You can register for the event here.

Title: How to Turn Your Invention Into A Product and Bring It to Market
Date: January 26, 2023
Time: 1:00 pm
Duration: 60 minutes

All great products or inventions started as ideas, but how do you turn an idea into production? How do you take a product and build a business to generate royalties?
During this webinar you’ll learn from an expert inventor and business owner who will teach you how to brainstorm ideas, protect your intellectual property, bring your idea to life and commercialize it for sale.

You will learn the following:

  • How to come up with a great idea
  • Creating a model or prototype
  • Protecting your idea with patents, trademarks and copyrights
  • Selling your invention or product

You can register to attend the event here.

Title: How to Create A Marketing Plan For Your Small Business
Date: January 31, 2023
Time: 1:00 pm EST
Duration: 90 minutes

Don’t worry during this webinar, you’ll learn from Patty Ross. Ross has over 20 years of experience in marketing and has been in the online space since 1998 and developed an e-commerce program for a gourmet gift company that grew into a million-dollar business.

By having a well thought out marketing plan you will know how to do the following:

  • Define your business strengths, weaknesses, opportunities, and threats
  • Set goals for marketing your business
  • Define your target audience
  • Create your Unique Selling Proposition based on competitor analysis
  • Measure and Optimize your Marketing efforts
    Define your brand with proper visuals and messaging
  • Determine the tools you will need to execute your marketing plan

You can register for the event here.

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