5 SCORE events to improve your business skills in September
TEAM UMAG
September 18, 2024
5 SCORE events to attend in August
Are you ready to improve how you do business? Here are five SCORE events that you can attend to continue providing more value to your customers. Please share these events with other small business owners.
Title: How to Earn Royalties and Expand Your Market Through Strategic Licensing
Date: August 6, 2024
Time: 1:00 pm EDT
Strategic licensing is a proven approach to expanding your business reach and increasing your product profitability. However, if you want to utilize your intellectual property strategically to gain royalties or grow your business, you must understand the licensing process.
In this webinar, you’ll discover the powerful benefits of strategic licensing. You’ll learn the key elements of product and brand licensing, understand the process, and provide a roadmap to potential revenue growth.
In this webinar, you’ll learn to :
Product Licensing:
- Assessing the viability of your product for licensing
- Finding and evaluating potential licensees
- Negotiating fair and profitable licensing agreements
- Managing the licensing relationship for long-term success
Brand Licensing:
- Identifying brands that align with your business goals
- Building mutually beneficial brand partnerships
- Expanding your market reach and brand recognition
- Avoiding common pitfalls and maximizing the value of licensed brands
Presenters for the event will include Brain Fried and Maura Regan. Fried is known as “The Inventor Coach,” an inventor, 3 x author, expert speaker, and host on innovation and invention.
Regan joined Licensing International in December 2016 and assumed the role of President in July 2018, bringing with her more than 20 years of experience in the global brand licensing and media industries.
You can register for the event here.
Title: Social Media for Small Businesses – Basics and Latest Trends
Date: August 8, 2024
Time: 1:00 pm EDT
Social media can be a powerful tool for small business owners to market their products and services directly to their customers. However, social media can also be overwhelming. Which platform do you post on? How often should you post? What do you post and when?
In this webinar, marketing expert Patty Ross will teach you the basics every business owner should know about social media marketing and the latest trends you should follow.
You will learn:
- How to create a content calendar
- How to choose which platforms make sense for your business
- The right times to post on each platform and how often
- What type of content to post for the best engagement
- What are the best social media advertising options
The presenter for the event is Patty Ross. Ross has well over 20 years of experience in marketing and has been in the online space since 1988 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.
You can register for the event here.
Title: Google Analytics for Small Businesses – How to Improve Your Website Traffic
Date: August 14, 2014
Time: 1:00 pm EDT
To maximize your business website’s return on investment, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors’ behavior.
In this webinar, you’ll learn the basics of Google Analytics, how to track your website’s performance, and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using your collected data.
Learning objectives:
- How to set up Google Analytics for your website
- How tracking conversions can guide your marketing strategy
- Which analytics reports you should focus on
- How to enhance both your website and marketing campaigns using the data you’ve collected
The presenter for the event is Nicole McCullum. McCullum is a 2x Entrepreneur, Speaker and Digital Marketing Strategist. McCullum has been at the forefront of internet marketing for over a decade, helping businesses leverage the internet to grow.
You can register for the event here.
Title: Marketing on a Budget: Boost Your Brand Without Breaking the Bank
Date: August 20, 2024
Time: 1:00 pm EDT
You don’t have to empty your pockets to market your business successfully. Join small business experts Brian Moran and Jocelyn Ring for an exclusive webinar on mastering Marketing on a Budget. Learn cost-effective strategies to maximize your marketing impact and efficiently grow your brand.
This webinar will provide practical tips and actionable insights for optimizing your marketing plans. Jocelyn and Brian will share proven methods that you can implement immediately to see results. Take advantage of this opportunity to enhance your marketing efforts without overspending.
Learn Objectives:
- Discover the essential principles of cost-effective marketing
- Develop a clear and compelling marketing message
- Make effective use of social media and digital platforms
- Measure and analyze marketing performance on a budget
The presenters for the event are Brian Moran and Jocelyn Ring. Moran is the CEO of Small Business Edge and has played a pivotal role in helping keep America’s small businesses growing strong and prosperous.
Ring is the founder of The Ring Effect and a brand strategist and leadership coach.
You can learn more about the event here.
Title: How to Optimize Your Google Business Profile to Boost Your Online Presence
Date: August 22, 2024
Time: 1:00 pm EDT
Ensure your business appears on Google Search and Maps and boost your online visibility by leveraging Google My Business, now known as Google Business Profile.
In this webinar, our expert presenter will show you how to build and manage your Google Business Profile, ensuring visibility and accuracy across Google Search and Google Maps. Take advantage of this opportunity to maximize your online presence and attract customers in your local community and beyond.
Here’s what you’ll learn:
- Understanding the basics of Google Business Profile
- Step-by-step guidance on creating and verifying your business profile
- How to build a profile without a brick-and-mortar
- How to optimize your business information
- How to manage your business profile to stay relevant
The presenter for the event is Tracey Davis Lee. Lee is a social media expert and certified partner for Constant Contact. Lee coaches entrepreneurs on utilizing social media and provides comprehensive management for their email marketing campaigns.
You can register for the event here.
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